About Reda Amalou
Reda Amalou is a french architect and designer. But mostly a creator of experiences.
More than 20 years ago, he created AW2 an architecture agency with the desire to take over the space and make it an emotional place. It is with the same evidence that design became a part of his work. Instead of partitioning disciplines, Reda Amalou associates them. It is about creating an impact, stirring the spirit by talking to the eye, making senses move around. In 2013, the opening of his own company REDA AMALOU DESIGN officially opened his field of work by offering furniture and objects.
Each one of his creations are telling a story. Either it is about his childhood in Algeria, London’s chaos he experimented during his studies, or the tumult of his many trips around the globe, Reda Amalou is always on the look for a new discovery. He collects sparkles of stupefaction that will shine through his work. Pieces of life, tributes to craftsmanship and multiculturalism, are making their way to interiors with an incredible flow and ease. His collections are a perfect echo of Reda Amalou’s architectural work. Inspired by the aesthetic sensibilities of the 20th century, he designs each piece thinking of the materials. He particularly likes the essence of walnut but also bronze, leather, glass, eggshell, lacquer, etc., each variation dialogues with elegance as long as materials are rich, textured and vibrant. The pieces are magnificent, but their balance makes them more personal, more informal.
Beyond the main collection, some exceptional pieces are made by craftsman specialized in Art. They are gathered in the Galerie Collection in limited edition 8 pieces for each one of them which are signed and four artists drafts.
Reda Amalou also works with several luxury and design houses like Véronèse, Baguès Paris, Hugues Chevalier, Roche Bobois with whom he often signs unique pieces and collections.
Each day is a quest for a new emotion.
Design VS Architecture
Two fields, two scales. But mostly a dialogue that never stop to nourish Reda Amalou’s work. Instead of confronting practices, it is about
questioning them collectively. Architecture elaborates the structure, when design jostle it, exalt it, foil it. Creativity cannot be satisfied by an illusionary separation.
From the construction of an hotel to the fabrication of a bench, the intent is the same : carrying the emotion as a center piece of the trait, paying tribute to the
nature and sublimation of pattern. Intensity gets anywhere we can recognize it.