In keeping with his architectural work, Reda Amalou pays particular attention to materials, construction and production methods for his design pieces. So it's only natural that he calls on craftsmen around the world and their unique skills to produce his collections, giving them a final rendering of extreme quality. The choice of materials is an essential part of this approach, since it is through touch and feel that the designer brings all the elements of his collections to life. Bronze, woods, leathers and lacquers are all worked by hand, as are the finishes, from hammering to patinas. In this way, excellence in craftsmanship and exceptional know-how are put at the service of a modern design rooted in its time.
